E-commerce Engineered
for Performance
and Conversion.
Custom Shopify themes built on Online Store 2.0 – pixel-perfect, conversion-focused, and designed to scale. We've launched 800+ Shopify stores and know the platform inside out.
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
"name": "Product Grid",
"settings": [
{
"type": "range",
"id": "columns_desktop",
"min": 1,
"max": 5,
"step": 1,
"default": 4,
"label": "Desktop columns"
},
{
"type": "checkbox",
"id": "show_vendor",
"default": false
}
]
}
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
assign lazy_load = false
if section.index > 1
assign lazy_load = true
endif
-%}
<div class="product-grid grid grid-cols-{{ section.settings.columns_desktop }}">
{%- for product in collection.products -%}
<div class="card-wrapper relative group">
<div class="card-media aspect-square overflow-hidden">
<img
src="{{ product.featured_media | image_url: width: 533 }}"
loading="{% if lazy_load %}lazy{% else %}eager{% endif %}"
class="w-full h-full object-cover transition-transform"
>
</div>
</div>
{%- endfor -%}
</div>
Architected for
Merchant Success.
We don't just build Shopify stores – we engineer them for conversion. Every theme is hand-coded in Liquid, optimised for Core Web Vitals, and structured so your team can manage content without touching code.
Liquid Optimised
Clean, efficient Liquid code for fast-loading storefronts
OS 2.0 Native
Built exclusively on Shopify's latest Online Store 2.0 framework
Dawn & Horizon Theme Frameworks
Lightweight base theme for maximum performance
Metafields, Not Apps
Native metafields and metaobjects to reduce app dependency
Shopify Plus Ready
Checkout extensibility, Scripts, and Multipass expertise
Shopify CLI Workflow
Modern development with theme check and version control
WCAG 2.1 AA
Accessible storefronts that comply with accessibility standards
App-Light Approach
Minimal apps to reduce bloat, cost, and security risks
Performance-First Commerce
Speed sells. We write lean Liquid templates, minimise render-blocking resources, and leverage native Shopify features instead of heavy third-party apps. The result: stores that load fast and convert.
{% render 'responsive-image', image: product.featured_image, sizes: '25vw', lazyload: true %} {# Optimised for Conversion #} <product-form data-section="{{ section.id }}"> {{ product.title | escape }} <button class="quick-add">Add</button> </product-form>
Modular Liquid sections with JSON schema–no bloated code.
Technology Partnerships
More than just a
Storefront.
Our Shopify development team specialises in high-end, bespoke solutions for ambitious merchants. We move beyond templates into deep, technical custom builds.
architecture
Dawn/Horizon Frameworks
expand_more
Dawn/Horizon Frameworks
We build on top of Shopify's most performant starter frameworks. No bloated multi-purpose themes – just lean, section-based code that gives you ultimate design control without the speed penalty.
javascript
Headless
Hydrogen Storefronts
expand_more
Headless Hydrogen Storefronts
For maximum flexibility and sub-second load times, we leverage Shopify Hydrogen and Oxygen. Decouple your front-end for a truly bespoke, app-like experience powered by Remix and React.
settings_suggest
Custom
App Logic
expand_more
Custom App Logic
When existing apps don't fit your business logic, we build custom Shopify Apps and Functions. From bespoke pricing rules to complex ERP syncs, we extend Shopify's core capabilities.
trending_up
Conversion Optimisation
expand_more
Conversion Optimisation
Data-driven UI/UX improvements focused on reducing cart abandonment. We build custom upsells, mini-carts, and personalised shopping experiences that drive AOV and conversion rates higher.
search_check
SEO-First E-commerce
expand_more
SEO-First E-commerce
Technical SEO is foundational. We ensure proper schema markup, canonicalisation, and lightning-fast page speed to help you outrank competitors in organic search results.
Marketplace vs. MorphMake
Why custom development beats off-the-shelf themes.
|
Marketplace Theme
|
MTC Shopify Build
|
|
|---|---|---|
| Design fidelity | Limited to theme options | Pixel-perfect to your design |
| Performance | Bloated with unused features | Lean, optimised code |
| App dependency | Heavy reliance on apps | Native features first |
| Scalability | Difficult to extend | Built for growth |
| Support | Theme developer support | Dedicated ongoing partner |
Shopify Services
Custom Themes
Bespoke Shopify themes built from scratch on Online Store 2.0. No templates – just clean Liquid code matched perfectly to your design.
Shopify Plus
Checkout extensibility, Shopify Scripts, Multipass SSO, and B2B wholesale channel setup for enterprise merchants.
App Integrations
Klaviyo, Recharge, Yotpo, Gorgias, and custom API integrations–connected properly without breaking your theme.
Platform Migrations
Seamless migrations from WooCommerce, Magento, BigCommerce, or Squarespace–products, customers, and order history preserved.
Support & Maintenance
Ongoing development support for bug fixes, feature updates, and store optimisation. Your dedicated Shopify team on call.
Speed & CRO Audits
Performance audits, Core Web Vitals fixes, and conversion rate optimisation to turn more visitors into customers.
The E-commerce Partner Agencies & Brands Trust
We've been the behind-the-scenes Shopify team for agencies and brands since 2015. White-label, reliable, and focused on getting the details right.
White-Label Service
Your brand, your client. We operate under your brand and deliver under your name.
Fixed-Fee Pricing
Clear, upfront quotes with no surprises. Scope changes are quoted before work begins.
Conversion-Led QA
We test every store across devices and browsers–checkout flow included–before handoff.
Shopify Plus Certified
Proven expertise with Plus-exclusive features like checkout customisation and Scripts.
Post-Launch Support
Bug-fix warranty and support. Ongoing retainers available for continuous development.
Direct Communication
No account managers in the middle – you talk directly to the developers building your store.
"Their Shopify Plus expertise changed our project trajectory. The custom checkout is flawless."
Alex Rivera
Director, Bold Agency
"MTC migrated us from a slow marketplace theme to a custom OS 2.0 build. Sales exploded."
Linda Wu
Founder, Silk & Soul
"The cleanest Shopify code I've ever seen. No app bloat, just pure Liquid performance."
James Carter
CTO, Mod-Global
Related Shopify Projects
Aura Skincare
Custom OS 2.0 build with advanced subscription logic.
Urban Peak Gear
Headless Shopify Hydrogen build for 40k+ SKUs.
Everest Optics
Magento to Shopify Plus migration with custom ERP sync.
Shopify FAQ
Do you build on Online Store 2.0?
expand_more
Do you build on Online Store 2.0?
Can you migrate my store from WooCommerce or Magento?
expand_more
Can you migrate my store from WooCommerce or Magento?
Do you work with Shopify Plus?
expand_more
Do you work with Shopify Plus?
Do you use third-party apps for custom fields?
expand_more
Do you use third-party apps for custom fields?
Can you work on an existing Shopify store?
expand_more
Can you work on an existing Shopify store?
What's your typical turnaround time?
expand_more
What's your typical turnaround time?
Do you integrate with Klaviyo and review apps?
expand_more
Do you integrate with Klaviyo and review apps?
What makes your approach different?
expand_more
What makes your approach different?
Scale Your
Store
With Custom Engineering.
New builds, migrations, or ongoing support – get a detailed quote within 24 hours. No templates, no app bloat, just expert Shopify development.